Archive for the ‘online business’ Category
Reading time: 4 – 6 minutes
I was on the phone today with Paypal Disputes trying to understand how they deal with disputes from sellers. Here’s my notes from the phone conversation for anyone curious:
These first two refer to the following screenshots:
Paypal txn XXXYYYZZZ, chargeback
Paypal txn AAABBBCCC, dispute
Q: What does the Status column mean in Txn details? Is this the status as of “today” (when we are looking at the website), or as of the date for that line item?
A: This is very confusing. The status column actually changes based on the status of the Hold. So if I were to have looked at this line item on Dec 22nd, it would not have shown “Removed”. I think this is a flawed representation of line items. (They should instead never change, but just have different “as of dates’” opinions of the status. See http://martinfowler.com/eaaDev/timeNarrative.html).
Q: Two example transactions: XXXYYYZZZ and AAABBBCCC. The first was net $ -10 due to a chargeback settlement. (All told, the sale cost me $10 bucks). The second appeared to be net $0. (I was even after a sale and full refund). Both resulted in the original purchase getting fully refunded. The first had a line item “Chargeback Settlement” the second had that same last line item as “Reversal.” What does this mean?
A: One was a chargeback, the other was a PayPal dispute. Only the chargeback had the $10 fee. The other was just a reversal.
Q: What does “update to reversal” mean?
A: Means a hold is released. Need every record step by step recorded. So PayPal first is notified of the dispute (either from their website via a PayPal dispute or from their bank via a credit card dispute). Immediately the amount of funds for the net value of the account are put on hold. (At this point the PayPal fee is refunded). The funds on hold are unavailable (frozen) until the dispute is finished. When the dispute is resolved, there is a transaction to unfreeze the funds on hold. If the dispute is not in your favor, then you will also see a net outflow of funds (possibly with or without a $10 chargeback fee).
Q: What is difference if I get a chargeback from a Bank Account versus a Credit card?
A: Well, you can’t actually get a chargeback on a bank account. Bank accounts typically do not have a capability for the account holder to “dispute” a charge. When you see a reversal on a bank account, this is probably because they contacted PayPal and directly initiated a Buyer’s dispute. One exception is for bank accounts with Visa or MasterCard check cards. Those are processed as credit cards, and thus could create a chargeback.
Q: How do I know if a dispute is a chargeback or a paypal dispute, by looking at the Transaction Details page?
A: You may or may not be able to. Chargebacks settled against the seller will have a “Chargeback Settlement” transaction type at the end of the Related Transactions. But ultimately, you will get know the difference based on the email they send you upon the initial dispute.
Q: What are the fees for chargebacks? I see sometimes an extra $10 and other times no extra fee.
A: Chargebacks have a $10 fee, always. This fee is incurred at the time of resolution. When the claim is first made, the paypal fee (i.e. $3.17) is refunded and your net amount (i.e. $95.87) is placed into a Temporary Holds account. (Which you can track as a current liability in your accounting system and handle this with a journal entry).
Q: How do I know which way the chargeback was settled? In my company’s favor or against us?
A: It should say in the Resolution Center on that dispute’s details page.
Q: I sell downloadable goods online, how can I get Seller Protection?
A: You probably can not. This link (must log in) has details about physical product requirement. Seller protection is great though for physical products, because it prevents you from ever getting chargebacks.
Hopefully this is helpful to some of you.
Reading time: 6 – 9 minutes
I went to the ACM Reflections Projections conference this weekend. There were top speakers, including the co-founder of Paypal, Max Levchin and the co-founder of YouTube, Jawed Karim. Here are some highlights from their talks.
Max Levchin: co-founder of Paypal.com and current CEO of slide.com
Millionaire Before Graduation: Entrepreneurship in the Post-Post-Bubble Internet
Speaking to an audience of undergrad and graduate students at UIUC, Max stressed if you’re an entrepreneur:
“You should start a company right now.”
But what is an entrepreneur? And what if I don’t have an idea yet?
“An entrepreneur is someone who desperately wants to start companies. He or she doesn’t even care what they are about, or which one.”
The important thing is starting. Max says you’ll never get it right the first time. So start now. Fail a few times while you are young. Paypal was Max’s fifth company. He started his first in his Junior year in college, and every one that wasn’t successful taught him what had to change for the next time.
When you start, the idea is cheap. It’s okay to be mostly interested in starting the company. Some people say in starting a company it is 90% hard work. No, says Levchin:
- 40% is hard work.
- 50% is having a great team
When you start a business, start it on the web. Why?
- It’s really cheap
- You get really fast feedback
However, don’t start selling something to enterprises. Enterprise sales cycles are slow, expensive, and require loads of salespeople. (You don’t want salespeople on your team early on either. Just tech people.) Make things work, and satisfy your direct-to-consumer audience.
Once you’re up, you need to record metrics on everything. Obsess over all of your data. You’ll discover the pages people actually use is different from what you expected them to use. Iterate. Bring what people use to the front. If you’re still in school, take lots of stat classes. It makes the metrics easier.
Remember you will fail.
Failure is your true test. It’s really good to fail in the beginning… If failing anytime is good: now is best. [So get to work and take risks so you'll fail, so you'll learn, so you'll succeed!]
Tenacity is number one. You must be willing to fail 10 times for success in the 11th.
When you’re succeeding and you need to monetize, Levchin has three strategies:
- Advertising – with Google Adsense, and other ad networks
- Premium Subscriptions – this is tough though if your competition has these too, and you end up competing on price
- Memberships – monthly, yearly, etc.
Jawed Karim: co-founder of YouTube and current masters student at Stanford
YouTube: From Concept to Hypergrowth
- More than 100 million videos are served daily.
- A new video is uploaded every second
- The average user spends 30 minutes on YouTube per day
Prior to YouTube, what did video sharing look like? FTP uploads to a private website [or peer to peer] was the best way to share a video. People without websites and technical savy couldn’t share. Downloaders would have to download the full file, have the right codecs, and finally be able to view the clips. Discovering other related videos was not easy, and there was no way to post comments about a video you enjoyed. In 2004 the “Bit Torrent effect” emerged, which was scalable – but it lacked social aspects, simplicity, and was mostly for hard core geeks.
We launched the site with a bunch of “stupid videos” … except no one one used it but ourselves. We pitched it to our friends. We wrote to all the Wired reporters (no replies). We talked to lots of VC’s (they didn’t call back.)
By May 2005, it was very frustrating. 50-60 videos were uploaded. They had an idea:
We posted an ad to the San Francisco Craigslist asking for girls to post videos to YouTube. If we thought they were attractive, and they posted 10 videos, we would send them $100 via Paypal.
No girls responded.
In June 2005 YouTube got revamped. “Related Videos” was added, to make the site more sticky. And instead of Jawed and co-founders spamming all their friends, they added a button “Email a friend” so the visitors could do that for them. Everything was changed to encourage user interaction. Make people want to spend more time on the site.
August 2005, YouTube gets Slashdotted. Things started taking off from here. The community did things they never expected. People would leave video responses to other people’s videos. So they created the Video Responses product. Pretty soon they had $3.5 Million in capital from Sequoya, and then you all know about the Google acquisition.
One lesson Jawed pushed home was:
Just because experts reject an idea does not mean it is a bad idea! In certain areas, there are no experts.
If you’re out there creating innovation, you may be the expert.
As we look for the next big thing, Karim suggests it will explode from newly emerging secondary technologies. Start a company that will make something that was previously difficult, easy.
And expect failure. Jawed worked on numorous other projects that failed, before hitting big with YouTube including a geographic aware IM client that grew to about 50,000 users before he pulled the plug. An interesting article about him, as the silent YouTube partner, may be found here.
Update 10/28/2006: A video of Jawed’s presentation is now on YouTube, watch it below: